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Change: Incremental or Large-Scale
by Stephen Parks
Volume 3, Number 19, September 21, 1998

Part of the change agent's responsibility is to read the culture of an organization and determine whether to pursue large-scale change or incremental change strategies. The difference is analogous to rebuilding an engine versus merely doing a tune-up.

Incremental change should be the first choice of the change agent. It is almost always easier than large-scale change as illustrated by the following contrasts:

Incremental Change
Behavior change
Improve or add to what exists
Event, activity level
Sense of continuity
Tactical, management
Periphery of the organization, parts
Large-scale Change
Paradigm and behavior change
Subtract from what exists
Vision, values, systemic structures level
Sense of discontinuity
Strategic, leadership
Heart of the organization, whole

In addition, power issues grow in proportion to the amount of change sought. Incremental change tends to preserve existing power structures. Large-scale change often involves dissolving or restructuring power groups.

One critical criterion for large-scale change is a compelling mandate for change. Another critical criterion is a leader, or leaders, with insider status, who will drive the change effort and generate a critical mass supporting change.

Often consultants see serious system-wide needs for change. They also know the value of redesigning an organization and are therefore tempted to frequently recommend large-scale change. This recommendation may easily overwhelm church leaders ready only for incremental change. Therefore, large-scale change should be recommended only when the two critical criteria are available.

A small step accomplished is far better than a large step not attempted or achieved. A small step may also serve as a foundation for taking a big step of large-scale change.

Stephen Parks, Ph.D., is Church Development Consultant for the Northwest Louisiana Baptist Association. He can be reached by email at 103321.2256@compuserve.com.

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